How effective is BookBub in 2019? Do Facebook ads still work? What about Amazon ads? On this episode, Zach and J. talk about their experience with different paid advertising avenues for books. You will discover the state of paid advertising in 2019 and more:

  • The power of ad stacking + why consistent sales are better for your Amazon ranking than sales spikes
  • Why authors should focus on AMS ads instead of Facebook ads
  • Some of the challenges involved in running successful AMS ads
  • Why you need to treat Amazon like a search engine instead of a store
  • Some of the guys’ personal experiences with Amazon ads
  • The importance of experimentation with various types of ads
  • Why you need a series to make ads profitable + how to decide if you’re ready to start experimenting with paid advertising in 2019

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

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