Reader magnets can be excellent tools for indie authors trying to build their tribe. On this episode of The Career Author Podcast, Zach and J. discuss what reader magnets are, how they can benefit your author career, and more:

  • Kobo announces a new contract with Kobo and Wal-Mart, bringing e-readers, ebooks, and audiobooks to Wal-Mart stores in the US
  • Harper Collins plans to release audiobooks on vinyl, a testament to the resurgence of the medium
  • Where the concept of a reader magnet came from and what they do
  • J. and Zach’s varied experiences with reader magnets
  • What types of content authors have used to attract readers
  • Why exclusive content makes the best reader magnets
  • Why you don’t want to get too creative with your reader magnet
  • How to decide whether or not this is the right marketing strategy for your author career (hint: it always comes back to your “why”)
  • The importance of experimenting with different marketing tactics

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Special thanks to our newest Patrons: Melissa Corbett, Eliza Peake, Lon Varnadore, Ariel Teague, Rich F. Kacy, and Jon Howard.

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at

News Links:

Kobo Announces Partnership with Wal-Mart –

HarperAudio Goes Retro with Vinyl Audiobook Series –

Other Links:

Dark Shadows: Vampires of Ghosts of New Orleans (An Authors on a Train Anthology) –

Authors on a Train –

Sell More Books Show Summit –

Reader Magnets: Build Your Author Platform and Sell More Books by Nick Stephenson –

The Petal to the Metal Podcast – The Other Stories Podcast –