On this very special episode of The Career Author Podcast, Zach and J. answer questions from their Authors on a Train 2018 attendees in an open round table discussion. You will discover:

  • How the guys approach book launches + how their launch strategy differs for a book one vs. later books in the series
  • Why giving away books might not be a great strategy to find people who truly love your work
  • Why Amazon ads are a better investment than Facebook ads for the career author
  • Practical strategies for organically growing your email list + why J. is skeptical of paid list-building tactics
  • Why a small, engaged audience is a better foundation for success than a broad audience who are only mildly invested in stories like yours
  • The importance of knowing your “why” + how to build your publishing plan around that why
  • Some of the factors to consider when publishing trilogies vs. publishing longer series
  • The struggles of marketing stand alone novels
  • Ways to breathe new life into books that don’t initially sell well

This episode was recorded on location in New Orleans, Louisiana.

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Thanks to our newest Patron: Jack Schaeffer

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor

Let J. check the first chapter of your book and help make it stronger for your reader! Check out the details at https://theauthorlife.com/editing/

Want to have Zach analyze your book’s Amazon product page? Get the details at https://theauthorlife.com/zach


Lori Drake – www.loridrakeauthor.com

Chloe Adler – www.ChloeAdler.com

Cameron Coral – www.cameroncoral.com

Tikiri Herath – www.TikiriHerath.com

The Career Author – http://www.thecareerauthor.com

Patreon – http://www.patreon.com/thecareerauthor

Authors on a Train – http://www.authorsonatrain.com

Sell More Book Show Summit 2019 – http://www.sellmorebooksshow.com/summit