The Career Author Podcast: Episode 46 – Ask Us Anything Live at Authors on a Train

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On this very special episode of The Career Author Podcast, Zach and J. answer questions from their Authors on a Train 2018 attendees in an open round table discussion. You will discover:

  • How the guys approach book launches + how their launch strategy differs for a book one vs. later books in the series
  • Why giving away books might not be a great strategy to find people who truly love your work
  • Why Amazon ads are a better investment than Facebook ads for the career author
  • Practical strategies for organically growing your email list + why J. is skeptical of paid list-building tactics
  • Why a small, engaged audience is a better foundation for success than a broad audience who are only mildly invested in stories like yours
  • The importance of knowing your “why” + how to build your publishing plan around that why
  • Some of the factors to consider when publishing trilogies vs. publishing longer series
  • The struggles of marketing stand alone novels
  • Ways to breathe new life into books that don’t initially sell well

This episode was recorded on location in New Orleans, Louisiana.

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Thanks to our newest Patron: Jack Schaeffer

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at

Let J. check the first chapter of your book and help make it stronger for your reader! Check out the details at

Want to have Zach analyze your book’s Amazon product page? Get the details at


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