For many authors, worldbuilding is the most fun part of the process. J. and Zach are back together in person this week and have a face to face discussion about their story worldbuilding processes. You will discover:

  • How Molten Universe Media has used Amazon ads (AMS) to boost their sales
  • The various types of AMS ads + Zach’s top tips to get the most out of your ads
  • How you should decide whether to run AMS ads yourself or hire someone to do it for you
  • How the guys’ approach to building their story worlds has evolved with their creative process
  • Why certain genres and settings require more story worldbuilding than others
  • When worldbuilding becomes a form of resistance
  • The importance of choosing a setting and how your choice influences the worldbuilding process
  • What kinds of details J. and Zach like to establish before they start writing
  • Why the dichotomy of character driven vs. plot driven stories is a myth
  • The best way to show character in your writing
  • How worldbuilding details should be spread throughout your story
  • Practical advice for organizing your character and worldbuilding notes + the tools the guys use to organize notes for their collaborative projects

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at

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