Do you think it’s possible to tell a complete story in fifteen seconds with no dialogue? Today, Zach and J. break down a fifteen second Clorox commercial to facilitate a discussion about story structure and the many facets of great storytelling. You’ll discover:

  • The sense of accomplishment you feel when you finish a series
  • The subjective nature of art and why stories you love might not necessarily work on a structural level
  • J. explains the concept of saidisms and his views on how they should be used – or not – in your work
  • How physical movements and observations can make effective beats in dialogue scenes
  • How Story Grid methodology can be used as a diagnostic tool for stories of any length, with any number of characters, and any amount of dialogue (or no dialogue at all!)
  • A detailed breakdown of a fifteen second Clorox commercial
  • The five commandments you can use to build great storytelling in as little as fifteen seconds
  • Advice for using Story Grid as a diagnostic tool in your own writing career

Watch the commercial at:

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

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Thanks to our newest Patron: Jennifer Ellision


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