The Career Author Podcast: Episode 23 – Mailing Lists for Authors

You’ve heard all the advice on how to build a mailing list, but what do you do once you’ve got a reader’s email? On this week’s episode, J. and Zach talk about mailing lists for authors and more:

  • The impressive success of one author’s sleazy tactics to gain Amazon reviews
  • Book stuffing and other Kindle Unlimited scams
  • What the success of these scams might mean for the future of KU’s pageread payment system
  • Changing up the format of The Career Author Podcast
  • The importance of nurturing reader relationships with mailing lists for authors
  • How often you should send newsletters to readers
  • How to set reader expectations for your mailing list
  • Why you might actually want someone to unsubscribe
  • The basic tenets J. follows for his newsletters
  • The various types of content you can send in your newsletters between new releases
  • Giveaway ideas
  • How to encourage further interaction with your readers + the power of reader surveys

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Special thanks to our newest Patrons: Malcolm Coon and Jim Heskett

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at

News Links:

Scammer of the Week


Sell More Book Show Summit 2019 –

Night of the Writing Dead – Authors on a Train –

Leave a Reply