What are Calls to Action (CTAs) and how should authors use them? On this episode, J. Thorn and Zach Bohannon discuss this question and more:

  • Zach says farewell to Toys R’ Us and the guys discuss the power of nostalgia
  • How Toys R’ Us closing might impact other businesses and the mass closing of malls
  • The Kindle iOS App launches new features, including infinite scrolling so you no longer have to swipe to get to the next page
  • Bookbub adds a Recommendations feature to improve author discoverability
  • Fun stuff in the news: 4,000 words and an oil change
  • J. shares his thoughts on writer’s block
  • The guys discuss how moving to a new location can boost your creativity
  • What calls to action are and what they might look like for authors
  • Decision fatigue and how you can overcome it with the “One link system”
  • Where you should put CTAs
  • Why shorter is often better for the back matter of your books

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Special thanks to our newest Patrons: James, Caimh McDonnell, Tom Fowler

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor

News Links:

All Hail Discoverability: BookBub Recommendations, and Draft2Digital Author Pages and Book Tabs –https://draft2digital.com/blog/introducing-author-pages-and-book-tabs/

4,000 Words and an Oil Change – https://www.buzzfeed.com/farrahpenn/this-woman-kept-going-back-to-a-tire-store-to-writ?utm_term=.jlGJnPoOe#.aiOgmqDb9

Kindle iOS App Gets Update With Some Very Welcome Features – https://the-digital-reader.com/2018/03/19/kindle-app-for-ios-gains-support-for-infinite-scrolling-split-view-on-ipad-and-more/

Other Links:

The Paradox of Choice: Why More Is Less, Revised Edition – https://www.amazon.com/dp/B000TDGGVU/

Authors on a Train – http://www.authorsonatrain.com Sell More Books Show Summit – http://www.sellmorebooksshow.com/summit