Pay-Per-Click advertising can bring in a great return on investment or it can be a bottomless pit of frustration. It’s difficult to know if you should be running paid ads, how much you should be spending, and what kind of results to expect.

There’s a ton of information online about paid ads. And that too, is a problem. Who do you listen to? Zach and J. don’t have all the answers because they’re struggling with some of the same questions, but listen in as they share their insights on pay-per-click advertising and what might be next.

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

In this episode, you’ll discover:

  • What pay-per-click advertising is
  • How PPC advertising works
  • Why you should (or should not) be doing it
  • What platforms are available to authors
  • Who is having success with it
  • What might be next when the paid ads bubble bursts
  • Whose opinion we trust on pay-per-click advertising (for authors)

Also, discover why J. is now unofficially part of the FI movement.

Send us your ways and hacks – 

Leave us a comment: Do you use pay-per-click ads? If so, how?

Thanks to all our Patrons.

Podcast sponsored by Kobo Writing Life – 

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at

Want to work with us? Get the details at


Vote on our 2021 world-building event destinations – 

“Lilias’s Bones” – 

Choose FI (podcast) – 

Playing with FIRE (Financial Independence Retire Early): How Far Would You Go for Financial Freedom? – 

David Gaughran – BookBub Ads Expert: A Marketing Guide to Author Discovery –

Brian Meeks – Mastering Amazon Ads –

Chris Fox – Ads for Authors Who Hate Math –

Mark Dawson –

The October Giveaway is up now! –

The Career Author YouTube Channel –

Three Story Method –

Molten Universe Media –

Events –