Zach and J. provide an update from episodes 48 and 56 where they had high hopes for an experiment to tap reader engagement. They’re not so enthusiastic about the results. You will discover exactly how badly their experiment failed and more:

  • J.’s experience at ThrillerFest and the continued stigma surrounding independent publishing
  • Zach’s close call with a hurricane
  • An exciting new tool for coauthors + how it will revolutionize collaborative publication
  • How Kobo Writing Life, Draft2Digital, and Publish Drive are transforming the publishing industry
  • A new tool that makes it easier for you to generate leads with Facebook advertising
  • Why understanding your audience is essential to marketing success
  • Two ways J. and Zach tried to boost reader engagement over the past few months
  • How and why these content marketing initiatives failed + what you can learn from the guys’ failures
  • How you can develop a better understanding of your audience and use that deeper understanding to build successful marketing campaigns

Plus, submit your ways and hacks to The Career Author Podcast at

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Thanks to our newest Patron: Marc Graham

Podcast sponsored by Kobo Writing Life – 

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at

Want to work with us? Get the details at


“Abacus for Co-authors” royalty split, by Publish Drive –

Announced in episode 48 –

Full explanation in 56 –

2020 Events – 

The July Giveaway is up now! –

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Molten Universe Media –

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