The best way to cultivate your mailing list is to know what your readers and want and where they came from. Zach and J. discuss “tagging” subscribers and how that system can pay dividends later. You will discover how to create effective opt-in forms and more:

  • The release of J. and Zach’s first nonfiction book for authors
  • An easy-to-use tool that you can use to simplify decluttering
  • How to organize your mailing list with tags and segmentation
  • Why J. recommends Aweber for authors
  • Why it’s important to create tags for your subscribers before you have a massive list + why you want to have a multitude of opt-in forms
  • How tags can help you save money on your email newsletters
  • When you should use tags vs. when you should create a new list altogether
  • Some of the tags you might want to use to create segments in your own newsletter
  • How you can use tags to increase the success of your marketing campaigns

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Thanks to our newest Patrons: Maggie Menane

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