The Career Author Podcast - The Pyramid for Products and Services

Maslow’s Hierarchy can be used in so many ways, and in this episode, J. and Zach look at a Bain study from the Harvard Business Review and discuss how it can apply to independent authors. You will discover the pyramid for products and services and more:

Zach’s latest experiment with dictation using the Dragon Anywhere subscription service
Some exciting things happening over on the Patreon
An easy way to sneak more vegetables into your diet
How the Harvard Business Review adapted Maslow’s Hierarchy to create the pyramid for products and services + how you can use this model to plan your author business
The power of structured listening and knowing your audience
Why you need to expand on your books to create new income streams and develop stronger relationships with your readers
The difference between prototypes and products
Why quality is important for everything you create, regardless of how small it is
How to test new products before you release them

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

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